How to Sell Your Photography Prints - Actionable Tips and Tricks (2023)

If you've ever wondered how to sell photography prints, you aren't alone. As a photographer, nothing is more rewarding than seeing your work appropriately printed and hung in a gallery. Whether you want to sell photography prints online, in your store, or at art fairs, a lot of research and business planning is required to make it work for you.

All types of photography prints can be sold as a physical product. The products with the broadest audience are usually landscape, nature, or fine art photography prints. But that isn't to say that street photographers, architectural works, or even fashion and portraiture won't sell.

How to Sell Your Photography Prints - Actionable Tips and Tricks (1)

Here's how to sell your photography prints:

Printing Your Work

The first step to selling photography prints is to find a printer that you're happy with and who provides photography printing services. You can look locally or online. The quality of online print shops varies substantially, so you'll want to get some samples and test out their product. You'll also want to follow their color matching and screen calibration recommendations precisely.

Many photographers who put their photography prints for sale, sell them as a finished product. This may be a traditional photograph that has been nicely matted and framed. Another popular product is the gallery wrap. These images are printed on canvas and stretched over a wooden frame. They have a very high-end artistic look and give your photography art prints another dimension of interest. For a newer option that produces stunning results, consider a metal print. The digital photography print is made on aluminum sheets and feature spectacular colors and depth. They come with a variety of mounting options.

Of course, another option is to do it yourself. While standard desktop printers can produce impressive results, truthfully you will want something of even higher quality to meet customers expectations. For one thing, professionally printed photographs should be of archival quality. Inkjet prints often fade quickly, especially when framed and exposed to light. If you're considering printing your images, you'll need an archival quality printer capable of printing large wall pieces and the best supplies you can find for it. Equipment and supplies for that equipment can quickly diminish your profits! For this reason, it makes the most sense to go with a professional printer.

Sell photography prints through your personal website.

Selling through your personal website has its advantages. You have full control over the features you put in it and the way you sell your images. And in most of the popularwebsite builders like Pixpa, you don't have to pay any commission on the sale.

There are two ways you can sell photography art prints on Pixpa:

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Through client galleries:When you create a gallery to showcase your work, this can be used to sell the photos as well. It can be done without setting up the e-commerce store. This way, you will get the gallery layout as well as the e-commerce facility.

Through an e-commerce store: You would set up an e-commerce section on your website to sell your products as an online store. An e-commerce store would not interfere with the gallery you have created to display your images.

You can also try innovative mediums to sell your photography prints to clients, like photo magnets.

When an order comes in, you would then order the print and have it shipped to the customer. If you are printing your own works or doing your own framing, this works well because you are shipping the works out directly. You'll also have to come up with a payment processor for your website and make sure all the bits and pieces work as they should.

You would have to go into some trouble setting it all up if you choose a website builder like WordPress, but with Pixpa, everything can be done easily. As Pixpa is a platform dedicated to artists, everything has been thought from their perspective. With themes for photographers, e-commerce to sell prints as well as digital images, and automated printing services, you don't have to worry about anything. Signup for a 15 days trial and find out yourself.

Another way of how to sell photography prints is to outsource fulfillment. Instead of building your website from scratch, there are many sites that you can link to your webpage and then let them do most of the work. Sites like Pixpa offer this service. You will have uploaded the photos for sale to the printer already, and when a customer order comes in the printer automatically collects payment, print the artwork, and then ships it to the customer. This frees up the photographer's time for other activities, like shooting more photos for future sales! Of course, fulfillment services collect a fee for their services, so you will have to crunch the numbers to make sure it works for your photography business.

There are also several online gallery sites that you can use to sell photography prints online. With this type of site, you have no control over what printer they use or how your work is presented. The benefit, on the other hand, is that there is far less work for you to do. You upload your work and enter descriptive and keywording details. The photos get added to their catalog, and you get a percentage of sales. It's easy, but it may not get you the best results possible.

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Picking Your Photos to Sell

Once you've picked the type of prints you want to sell, you can get down to choosing the actual photos. While you can sell anything, you want in your store, focusing on your core strengths as a photographer is a winning strategy. Photographers shoot many subjects throughout their careers, but chances are one particular set of your photos will work best to put fine art photography prints for sale.

As discussed in more detail below, choices like this should be covered by your business plan. Look at things like what photographs produce the most interest among your customers and what the best niche you can fill successfully. If you're going to sell your photos locally, which ones make the most sense? This isn't a choice about which photos are your favorites; it is a choice about which ones have the best market. Of course, your favorite photographs are probably your best photographs, so sometimes you might get lucky and get an order of a single print as a photo collage. But as a general rule, all choices made in your business should be made analytically, with a targeted market and good placement plan.

Marketing in the Digital Age

For online retailers, the social media age is a boon for business and a helpful tool for selling photo prints. Social media platforms like Instagram and Facebook give you the ability to target your advertising like no other medium ever has before. Imagine, you can advertise directly to people in your geographic location who are interested in "fine art," "best landscape photography ," or "nature." The social media companies know more about us than we know ourselves, and they sell this information to business owners every day. The cost is usually meager, with a very high probability that you will get website hits and walk-in traffic. In short, if used correctly, social media can boost your business as nothing else can.

The key to success with online social media marketing campaigns is to find customers genuinely. It's based on showing who you are and what you are selling. Maintain active Facebook and Instagram account that blend business with personal. Allow your followers to connect with you. Keep it professional, but keep posting regularly and make your page enjoyable. Show off your work, where you're going to be showing your work, and give sneak peeks of what you're working on next.

If you are selling your photo prints through your website, then make sure it has SEO features. Through SEO, your website can be featured on the search engines. Pixpa offers excellent SEO features so that marketing yourself through a website becomes easy.

Selling Your Photography Locally

Selling your work in your local area makes a lot of sense if your work is regional. Landscape, nature, or street photographers can capitalize on this the most. If you work centers around one specific area, then selling your work in that area could be a great marketing tactic. Selling landscape photography prints would be easier than selling landscape photos with portrait and fashion.

Local stores and galleries who are interested in selling photo prints may want to host your work. It can't hurt to ask around. And of course, if you have a large body of work to pull from and the capital to invest in it, opening your gallery could be a good move. Maintaining a brick-and-mortar location is not for everyone and requires careful market analysis to ensure you will have a steady stream of traffic. Regardless, you can find photography galleries in many tourist areas throughout the world that are selling photography prints.

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What about Art Fairs?

Another option to try is displaying your fine art prints at art shows. These are popular events held in nearly every area of the world, and they draw customers. Even if you don't make a lot of sales at the show, it's a great way to get your name out there and drive traffic to your website.

Art fairs are a lot of work, however. They usually have a reasonably hefty display fee. You'll also be required to be locally licensed and insured. If you have a brick-and-mortar storefront gallery, this won't be an issue. But if you work solely online, you might have to jump through some hoops. Also, you'll need to bring your booth set up to sell photography art prints. You'll need photo stands, tables, tablecloths and backgrounds, and some payment processing capabilities. Most importantly, you'll have to have a solid stock of photography art prints on hand. Be prepared to collect money and send home some artwork.

But be just as prepared to network, meet potential customers, and get them to your website and social media accounts. Put together something they can take with them like lovely color flyers and business cards. You want them to find it and remember your digital photography prints later, and then you want them to visit your website or your gallery.

How to Sell Photography Prints at the Right Price

When planning how to sell photography prints, the price you sell your photographs will be one of the harder choices. You will have two considerations to research. First, you need to know your actual costs so that you can break even plus make a comfortable profit margin. Since a lot of the time and energy that goes into taking and editing photos for print is probably not carefully tracked by most photographers, you may want to settle with a standard percentage.

To calculate your selling price, you'll need to track and know your operating expenses. Calculate all of your fixed costs, like the website, any office space, trade show visits or art fairs, and any equipment you use. Then don't forget about variable costs like percentage of sales your fulfillment service keeps, the costs of supplies and stock on hand, and things like your travel expenses. If this all sounds very boring and not at all like the fun photography job you signed up for, that's probably because it is. Once you decide selling photography prints is worth the effort, you are running a business.

After you've got an idea on how to price photography prints that will be profitable for you, you'll need to compare with the competition. A road trip to local galleries or art shows is in order. Tour around and analyze what other photographers are doing and how much they're charging. Hopefully, your work stands on its own with a different quality level or a different subject area. But knowing the prices at which other photographers are selling will give you an idea of what the market will bear. Are their photos selling enough to cover all of your expenses and make a profit? Of course, just because one photographer has priced their works at a certain level doesn't mean that they've done their homework or even that they've ever sold one at that price.

The final piece of the price equation is much harder to forecast. How many prints will you sell? The sale is so dependant on your marketing and variables like the price you are selling for and how you get your work in front of customers. It would be expected that the first year would be challenging as most of your time will be spent just getting your name out. The real test comes after that. Will a steady stream of customers continually discover your work and want it in their homes? While any forecast you make is far from certain, it's important to find out how pricing photography prints in the right way can improve your business. Once you get your feet on the ground and have sold a few prints, you can play around with pricing until you can find a level that both you and your customers are comfortable with.

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Are Email Campaigns Worth the Trouble?

Despite what some say, email marketing is far from dead. But for it to work, you have to have an established group of people who you have connected with via your website. They must have opted in, and that's the key. People who are genuinely interested in your product will opt in, and they should and will be your best customers.

The key then is to keep them engaged. Produce an interesting and beautiful weekly newsletter. In some ways, you want to be the annoying jingle they can't get out of their minds. Each email should include a call to action. Perhaps you have a discount code that is only included in your emails, or maybe you have a deal on one of your most popular prints. Whatever it is, it's motivation to keep reading your emails and to keep your fine art photography prints in their minds!


Deciding how to sell photography prints online is not one to be taken lightly. Each photographer must make some very personal choices about the type of photography prints they want to sell, the people you want to sell to, how much you need to make to cover their expenses, and how they can effectively market and create more exposure for their work. Selling prints is one of the most rewarding paths a photographer can take, but it's undoubtedly not without hard work, lots of research, and careful planning. If you've always dreamed of seeing your photo prints hanging on gallery walls, it's worth giving a try!

Thinking of building a website to sell your prints? Pixpa offers a free trial to get you started. Signup today.

Frequently Asked Questions

1) Can you make money selling photography prints?
Yes! Prints can be an incredibly easy and efficient way of making money through your online portfolio website. You can sell prints of different resolutions, sizes and in different mediums through your website. This is a great way of increasing sales and turning a site visitor into a potential customer.

2) How do photographers sell prints?
If you are a photographer looking to sell prints of your work, you can do so easily through your own photography portfolio website. By creating your online portfolio with Pixpa you can add an online store to your website and sell digital downloads or prints through auto-fulfillment by WHCC. This gives you full control over your work without any middle-men sellers and websites who may demand commissions.

3) What size prints sell best?
It is always a good idea to have multiple size options available on your website. A4 and A3 size prints are commonly preferred by people looking for affordability. Larger A1 and A2 sizes may, however, be more suitable for home decor.

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4) What type of photos sell best?
Landscapes and sunsets typically sell best. In general, when it comes to photographic prints, people are less likely to buy portraits of people they don’t know or photographs that prominently feature a nameless model. Landscapes, cityscapes and seascapes are generic enough, yet soothing and appeal to a large demographic of people.


How do I sell my photo prints successfully? ›

Vital tips for selling your photography prints online
  1. Find a quality printer. ...
  2. Look into framing resources. ...
  3. Decide on pricing and editioning. ...
  4. Decide on how you will stock your prints. ...
  5. Drop shipping versus self-fulfilment. ...
  6. Decide where you will sell your prints. ...
  7. Get serious about your marketing. ...
  8. Do your research.
Feb 13, 2020

How do I sell my photography prints to clients? ›

Photographers: Sell More Prints with These 5 Tips
  1. Strengthen Your Niche. It all starts here. ...
  2. Have a Proper Art Gallery Website Designed to Sell Photo Prints. ...
  3. Offer Prints in Sets. ...
  4. Consistently Execute on a Marketing Strategy. ...
  5. Provide an Improved Buying Experience with Augmented Reality.

How do I know if my photos are good enough to sell? ›

At the most basic level, your photos need to look technically sharp and polished. Take them with a professional camera (or at least a very good smartphone camera), and make sure the shots are in focus, correctly exposed, and properly framed. Unappealing or amateurish shots won't sell.

How to sell a photo print? ›

The best way to sell photos online as physical prints or products is to work with a local photo lab that ships prints or use a print-on-demand service like Printful to dropship a wide range of products (prints, phone cases, pillows, and more) featuring your photos.

What kind of photo prints sell best? ›

Candid Photos Sell Better than Posed Shots

They want candid. The difference here wasn't as vast, but definitely noticeable: 62% of best-sellers are shot in a candid style, while only 38% are obviously posed.

What makes a photo sellable? ›

A sellable image must convey more than just a person, place, or thing. The fact that we can't see the model's face makes it more engaging, as it forces the viewer to fill in the blank about who this person is. While capturing a concept is a challenge to achieve it opens your image to a wider market.

How do I get people to buy my photography prints? ›

How to Sell and Market Photography Art Prints
  1. Find a Printing Source.
  2. Sell Your Photographs on a Marketplace Platform OR.
  3. Sell Photographs on Your Personal Website or Blog.
  4. Listing Your Photography for Sale.
  5. How Much Should You Charge?
  6. Use Social Media to Promote Your Work.
  7. Sell at Local Art Stores.

How do photographers attract customers? ›

Having a strong presence on social media is an important part of how to find photography clients fast. Facebook, Twitter, and Instagram are all useful tools to let people know about your services and draw them to your online portfolio. Post regularly.

How do I get clients for my photography fast? ›

How to Get Photography Clients
  1. Understand Your Ideal Client.
  2. Create a Website That Brings in Inquiries.
  3. Understand How Clients Make Decisions.
  4. Go Above and Beyond to Get People Talking.
  5. Get More People to Hear About You.
  6. Bonus: The #1 Mistake That Guarantees Your Marketing Will Fail.

What is the best place to sell prints? ›

The best places to sell your artwork online to support your creative business.
  • Etsy.
  • Amazon.
  • FineArtAmerica.
  • Saatchi Art.
  • UGallery.
  • Shopify.
  • TurningArt.
  • Pixpa.

How many prints should I make to sell? ›

A good place to start could be anywhere between 20-250, while some artists go as high as 500 prints. Again, it all depends on your collector-base and how in-demand your work really is. You may have to arrive at this number through good old fashioned trial and error. Try taking a look at artists with similar popularity.

What size prints sell best? ›

The most popular print size for photography is 11×14. If you offer this size, the buyer can find a frame that fits the print in most art stores or online. Another option is to mat the print to be ready to be framed.

What makes a photo valuable? ›

If you make pictures that inspire awe and wonder in your viewer, and you can sell those pictures for a lot of money, the pictures are “valuable” in an economic/monetary sense.

How much should I price my photos? ›

“How much should photographers charge?” Questions about photography pricing can be both reasonable and complicated to answer. A good answer might be $100-300 per hour or $75-350 per image for professional photographers in the United States.

What is the highest quality of print? ›

DPI: If your printer has an option to select “Maximum DPI,” use this to get the highest resolution print.
  • 300 dpi does the trick.
  • 600 dpi looks great with graphics.
  • 1200 dpi is ready to be sent to the company executives.
  • 1440+ dpi is professional-level photographic print quality.
Jun 26, 2019

How much should you charge for prints? ›

For a simple answer, a good rule of thumb is to charge customers approximately four times what your total costs equated to. So if you've calculated that it cost you $13 to print an 8×10 (taking into account all the factors we've covered above), then you could charge customers around $52.

What prints the best quality? ›

The Best Online Photo Printing Services of 2022
  • Best Overall. Shutterfly.
  • Best Value. Amazon Photo.
  • Walmart Photo.
  • Snapfish.
  • CVS Photo.
Oct 13, 2022

What is the most profitable form of photography? ›

No question, real estate is one of the most profitable photography niches. Take advantage of this need by going into real estate photography. This can include indoor/interior photography and exterior/architecture photography elements.

How can I promote myself as a photographer? ›

Let's jump right into the tips.
  1. Maintain a Flawless Online Portfolio. ...
  2. Start a Portrait Photography Blog. ...
  3. Attend Portrait Photography Conferences. ...
  4. Volunteer Your Time And Photography Skills. ...
  5. Offer Special Deals. ...
  6. Get Listed in Photographer Directories. ...
  7. Enter Portrait Photography Contests. ...
  8. Make the Most of Your Social Media.

How do I pitch myself as a product photographer? ›

8-Step Checklist: How to Pitch Your Photography to Brands
  1. Make Sure You Have a Professional Portfolio. ...
  2. Research Brands You'd Like to Work With. ...
  3. Know Everything You Can About the Brand You're Pitching. ...
  4. Research the Best Contacts at Those Companies. ...
  5. Compose a Persuasive Pitch. ...
  6. Shoot Off the Pitch. ...
  7. Set a Date to Check In.

What are three important qualities that photographers need? ›

Here are five desirable qualities every good photographer should have:
  • Creativity and Imagination. Photography, for all intents and purposes, is a form of art. ...
  • An Eye for Detail. ...
  • Patience and Flexibility. ...
  • Good People Skills. ...
  • Passion.
Oct 19, 2020

How do beginners get clients? ›

How to Find Your First Client: A Guide
  1. Educate yourself. The first key in getting clients is to know your market. ...
  2. Get an online presence. ...
  3. Leverage social media. ...
  4. Network. ...
  5. Use inbound marketing. ...
  6. Pet personal. ...
  7. Demonstrate value. ...
  8. Be consultative in your approach.
May 18, 2022

How do I get first 10 clients? ›

How To Get Your First 10 Customers Onboard?
  1. Identify the need. ...
  2. Identify your market. ...
  3. Position your Product as the Answer. ...
  4. Identify your first customers. ...
  5. Use your Network for Acquiring First Customers. ...
  6. Founders do the marketing. ...
  7. Acquiring your first 10 customers through a Private Mailing List.
Feb 1, 2021

How do you get clients to pick you? ›

5 Ways To Get Prospective Customers to Choose You
  1. Don't target everyone.
  2. Make your marketing entertaining.
  3. Provide free resources.
  4. Use authority positioning.
  5. Create a strong digital profile.
Nov 14, 2014

Can you make money selling photography prints? ›

Sell Your Prints

If you want to earn some extra cash by selling prints of your work, here are a few ways to do that: Sell your photos on your own website or upload them to sites like ImageKind. Bring framed copies of your photos to sell at art and craft fairs, or sell them only through Etsy.

Does selling prints make money? ›

That being said, selling prints of your original pieces can allow you to make money as an artist that doesn't force you to part with your precious original artwork. For those who are keen to sell their work but may want to keep their originals, producing high quality art prints is an easy and affordable option.

Can you make money from photography prints? ›

By selling them of course! Selling prints is a great way of monetising your photos, and if you do really well, you could end up turning photography into a career.

How can I make money selling pictures quickly? ›

Best Places to Sell Your Photos Online
  1. On Your Own Website. The number one best place to sell photos online is on your own website. ...
  2. Adobe Stock. ...
  3. Shutterstock. ...
  4. Alamy. ...
  5. Etsy. ...
  6. Fotomoto. ...
  7. Crestock. ...
  8. 500px.
Dec 14, 2022

What can I sell to make money fast? ›

What Can You Sell to Make Money Fast?
  • Old clothes. If you're looking for things to sell to make quick cash, your clothes just might top the list. ...
  • Sneakers. Have some cool sneakers you want to get rid of? ...
  • Jewelry. ...
  • Watches. ...
  • Your wedding dress. ...
  • Baby items. ...
  • Home décor items. ...
  • Holiday decorations.
Nov 10, 2022


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